From Clueless to Success: About Elizabeth

 

If you've been looking for a friendly face who can help you navigate the tech world but also knows therapy, then you've found her! I am also highly sensitive to all the baggage you may have about marketing (because I've had every emotion, doubt, frustration, and gross feeling you have.)

I've created high ranking, high traffic websites without spending money and love to teach therapists how to do this. I've developed a keen, holistic approach to helping you with all aspects of your marketing, ensuring you don't neglect one area because someone convinced you that you "need" to do X, Y, or Z.

Unlike most marketers I still wear the hat of trying to find clients who want therapy (vs just trying to attract therapists who are desperate for marketing help.)

I am also a writer and social media consultant for the Psychotherapy Networker magazine and organization. I was one of the very few people Rich Simon mentioned in an opening keynote and am excited to continue finding ways to help more therapists through their readership. I also run several websites, including Marriage Friendly Therapists, The First Dance, and help my therapist husband with his St. Paul Marriage Counseling website.

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Sign up for 10 Simple but Savvy Website Tips PLUS an audio on How to Get Free Website Traffic ($30 value)

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My undergrad is in psychology but I chose to pursue human resources. I have worked in every size company, from low level, pouring sodas and dealing with the public up to hanging out with the CEO's, holding highly confidential business information in a corporate HR role.

I accidently fell into this internet marketing stuff when I meant to quit corporate life to be a stay at home mom.

Whoops. Clearly THAT didn't work out as planned.

My first foray into this land of websites for therapists was starting Marriage Friendly Therapists. To be brutally honest, after our first year therapists were asking why we weren't showing up on page one for Google and I just thought it was all magical. Thankfully most therapists gave us one more trial year before quitting on us, and did I ever make a lot of them HAPPY! We now have over 90% renewal rate and we've gone as high as filling 90% of a therapists client load.

The year I was learning how to stop the sinking ship was the year I launched a second website, The First Dance. We wasted enormous money in advertising and averaged about 14 visits a day (and now average 500, a number that I could dramatically grow when I find time to give it more attention.)

 

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Hire Me for Marketing Workshops or Presentations at Your Local Therapy Conference or Your Group Practice

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The two drivers behind why I am help therapists market:

Most marketers aren't technical. The internet is now where 80% of people go when seeking mental health help, leaving most therapists at the mercy of technical people or marketers who don't know therapy or technology

and

I am a natural connector, networker, and people person while being technical and analytical with a proven ability to help teach non-techinical therapists. I also have a high BS radar so I filter everything for you. My passion is ignited with every therapist who feels inspired, more confident, or acts on my advice.

 

After leaving the business world in 2005 to be a "stay at home mom" I have:

• Launched and successfully grown a national therapy directory, Marriage Friendly Therapists
• Co-create and build from nothing to a large internet presence with corporate sponsors and a potential national TV show, a premarital wedding relationship website (The First Dance)
• Gave a keynote in front of 1,500 people and have given many presentations alone to upwards of 65 people. I LOVE giving high energy workshops on what can be extremely dull information.
• Built a consulting business helping hundreds of therapists and educators
• Launched my therapist husband's private practice without a budget with free SEO techniques
• Had my various website featured in Magazine, radio, TV spots
• Write for the Psychotherapy Networker magazine (published twice and am now their social media consultant)
• Am a recurring writer on therapy marketing for Minnesota marriage and family therapy association newsletters (and doing other newsletters as well)
• I've met many fascinating people. I'm always in new ventures, creativity sharing, and quite a fantastic base from which to enter the therapy profession.

Much to the unsurprise of my therapist and non-therapist friends, I am finally pursing my masters in marriage and family therapy and should be launching my private practice in 2013. I should be the only graduate student really excited to launch my private practice and super nervous to actually do counseling!

You can get a sense of who I am by the most heart warming testimonials.

 

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Have Me Write for Your Therapy Newsletter!

Contact me and we'll brainstorm. I've written for the several therapy divisions newsletters, offering immediate action-oriented help for therapists WITHOUT the huge sales pitch.

Go to Writing Page to Learn More

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