Elizabeth Doherty Thomas 
a passionate techie, writer, speaker, consultant
Elizabeth Doherty Thomas
a passionate techie, writer, speaker, consultant
The "DSM" of Marketing
Many therapists don't know what is wrong in their marketing to even fix it!
Need a Website?
Let's talk about website solutions! I can help guide you.
Therapy Website Solutions Here
This ain’t no body problem, baby.
There are many reasons why your website may not be doing as well as you’d like. What is worse than knowing you have a problem is “knowing” what is going wrong but blaming the wrong body part, or not seeing the interaction between body parts!
This Service will take 3-6 months, allowing time to pass as small but powerful changes are made, and new data is tracked and analyzed. You do not have to enjoy math or numbers at all – that is exactly why you’d hire me! Your numbers will “show you the money” leaks and where money should be spent.
You’re getting clients
You’re able to dedicate some time to this project
You’re generally feeling pretty good about your website (no point in analyzing data with a self-described horrible website)
You believe numbers tell a deep truth but you just don’t know what numbers to look for or what they mean!
You’re tired of not knowing why things aren’t quite doing as well as you’d hoped!
You are done at failed marketing experiments and ready to get new insights on your existing stuff
Setting up solid website statistics if not already set up
An initial analysis of website traffic (if it exists)
An initial analysis of your data (income calls, emails, new clients)
An honest conversation about exactly who you like to serve (whether a diagnosis, personality type, life cycle of a client) and clarity about whether your website matches your desires
An initial analysis of where you’re advertising (therapy directories, etc) with some instant updates or tips for immediate improvements
An initial assessment of monies out for marketing or systems that we an ax or pause (either because they are clearly not working, or money spent on my services is a better allocation of your budget)
A super brief Adwords Pay per click audit (that may involve me telling you to shut it down during this time period if it is clearly not working at all) with any “holy crap” comments I have for you on serious leaks or mistakes that could immediately save you money
Within the first month you’ll have a “to do” list (or in month two if doing the payment plan). The sooner you do the list, the quicker we can see results, but we’ll want at least 4-6 weeks from the changes made to doing any new analysis
You’ll learn some core concepts and “ninja” techie movies that you’ll be able to apply forever, to any endeavor
At the end of our time (whether it’s at 3 months or 6 months) we’ll review all the data, all the changes, the incoming emails/calls/clients, and make some decisions, tweaks, and plans for what you can try next.
$240/year (Quitting just one really poor performing ad at $20/month)
$1,825/year in Adwords mistakes (at even $5/day, that’s $1,825 you’re spending a year!)
$360-$1,200/year for Contact management systems you don’t need, or don’t need until a much later point in time. You could also be losing money if you don’t know what a contact management system IS!
$720/year If you had 3 therapy directory listings, at $20/month, and don’t know how to set up the ads well or monitor them and none of them are actually converting into clients
I always find some gasping moment, whether it’s that you’re paying $135/month for your website (and it looks like crap), or you’ve got a print ad for $600 and you’re not sure it’s working
Any product I have that I think would be useful for you, I will give you a 50% discount should you chose to buy it. I will always give you the details of those products as they pertain to you (not hiding one tip to make you buy something more), but realize a 50 page e-book or intense course is more than I will cover in this particular service.
My honesty! I’m always interested in not spending money uselessly and I’m very sensitive to where you are at mentally (some call it your mindset), so I will never force all sorts of techniques on you that you aren’t ready to do or spend money on
Hundreds of dollars, or thousands of dollars depending on your current situation and what we end permanently so you never pay for it again in the future. My goal is to always save you my fees.
Other costs: My desire for this package is not to give you the bait and switch, hoping you’ll hire me for more work. That said, the overall price does not include the heavy work should there be major website organizational issues, copywriting issues, etc.
If you’re interested in this service but aren't sure your website situation is the best for this, just contact me!
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