Elizabeth Doherty Thomas Store
a passionate writer, speaker, consultant
Maybe you've noticed that techies are generally bad teachers. And few marketers are techie. And even fewer techie, markety folks are in the therapy field!
I know you can learn the core concepts of website marketing and not know a single piece of website programming.
I believe knowledge without inspiration is pretty pointless. I cut through the crap and give it to you straight in an inspiring, down-to-earth, instantly usable way.
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Interested in what someone who has read over 10,000 profiles has to say about how therapists write profiles on therapy directories? Want more help on writing in general? This 50 page guide is for you.
A testimonial from therapist David Wadman:
I highly recommend the Therapy Directory e-book and felt it was well worth the investment! As I read the book, I created a list of suggested changes to my directory profiles and have noticed increased traffic since making the improvements. My favorite part of the book is all the reviews that are provided of other therapist profiles that highlight successful ideas to use, as well as ineffective words or phrases to avoid. Elizabeth is highly skilled at being able to help you see your business through the eyes of potential clients who are searching for a therapist online in a directory. Finding the right words to present yourself most effectively to potential clients is an essential part of private practice these days and the research and suggestions in this book are designed to help you do just that.
Chapter 1: The Psychology of a Prospective Client
Chapter 2: Looks Matter
Chapter 3: Which Directories to Join?
Chapter 4: The Devil is in the Details
Chapter 5: What You Are Really Saying May Be Hurting You
Chapter 6: Say This, Not That
Chapter 7: Your Demographic vs Your Clients
Chapter 8: Your Bias as a Therapist vs Client Bias About Therapy
Chapter 9: Critiques of Actual Profiles
Chapter 10: Friendly Numbers for Decision-Making

Perfect for therapists who want a short but powerful checklist on the key elements of a client attracting website.
This audit will give you concrete steps for every single page you have, details you need, how to organize your thoughts, and more. You'll learn new ideas on how to arrange your website and even one detail you add to your site may give you a new client.
Pages discussed in this checklist:
For $1 a page there is no more affordable way to get a ton of helpful web advice! ![]()
This ain’t no body problem. It's a converTING problem. Traffic comes, or not. Clients don't show up.
There are many reasons why your website may not be doing as well as you’d like. What is worse than knowing you have a problem is “knowing” what is going wrong but blaming the wrong body part, or not seeing the interaction between body parts!
This Service will take 3-6 months, allowing time to pass as small but powerful changes are made, and new data is tracked and analyzed. You do not have to enjoy math or numbers at all – that is exactly why you’d hire me! Your numbers will “show you the money” leaks and where money should be spent.

A. Persistent or recurrent extreme aversion to, and avoidance of, all (or almost all) website creation, planning, or desire
B. The disturbance causes marked distress or client attraction marketing difficulty.
C. The website aversion dysfunction is not better accounted for by complete ignorance on the need for a website, extreme poverty and cognitive distortion around website expenses, an existing large referring network causing a perceived lack of need for a website, or a practice so small clients are easy to find offline

You have issues and want me to review your website. This is the original service I started offering years ago and it is a fantastic way to get a "brain dump" in the most affordable way, of my thoughts.
Learn more or
Can clients find your home address, mortgage, your kids, hobbies, where you've ever worked, your personal Facebook page? There are lots of ways you may be leaking more than you know.
Note: this is not a complete audit, which I also offer.
More Desired Products Coming...
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Services I Could Offer
While in Graduate School time is limited, but the following areas I'm interested in helping you on: