SEO and Web Traffic Trainings

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Introduction to Search Engine Optimization ($40)

The intro class is highly recommended to confirm you have the time, money or "need" for search engine help. It's a "live" one hour recording.

The outcomes you can expect from this class are:
  • Be able to describe how search engines work and how they relate to your service and marketing plan online
  • Have a new understanding of "where you stand" - what your website rank is, your traffic ranking, whether Google knows your website exists and how many pages it reads.
  • Understand what is involved in an SEO project including the necessary tools
  • Understand who all would need to be involved (eg: a webmaster, a writer, administrative research, decision makers) and whether this is something worth your time/money to pursue
  • Understand that SEO work can actually improve your business by making your website more friendly to customers

 

Nuts & Bolts of Search Engine Optimization ($60)

The Nuts and Bolts class will dig into search engine optimization to start actually optimizing your website. I encourage the Intro to SEO even if you know you want to learn how to optimze. It will reinforce what optimization is, what it isn't, the work involved, and puts optimization into a broader context of your marketing plan, the internet in general, etc. This is a full 80 minute CD, recorded for CD - not "live".

The outcomes you can expect from this class are:
  • Understand the importance of keywords
  • Understand how and when robots read your website
  • Understand how content, a lot of content, is a very good thing
  • Understand the important parts to each website page
  • Understand "landing pages" - the ways people find your website (hint: they don't always start on the homepage!) and how this impacts the way you design (or need to redesign) your website
  • Understand the importance of knowing your goal and being able to measure it (web analytics or increase in emails/phone calls)

 

Web Traffic Analysis (analyzing your website traffic) ($60)

The web analytics course is a STAND ALONE class to help you figure out what your web traffic is telling you about your website. This can be a very revealing experience and may prove the need for SEO work and is important to confirm SEO is working! You must have website traffic data, see note below. Website Analytics training: This information is not intuitive. If you don't have YOUR web traffic in front of you then you may get very lost and confused. It's fine if you just have the current month, last month, just SOME data - even just yesterdays data. This is a 35 minute recording.

The outcomes you can expect from this class are:

  • Being able to assess your website traffic today or knowing what tools will be required to get your "status quo" data
  • Understand how your website actions are impacting your web traffic - is it working, hurting you or creating unusual new trends?
  • Knowing if search engine robots are reading your site and being able to track robots and your website changes
  • Knowing if your paid listings are resulting in traffic
  • Understanding where people enter your website and the pages they are viewing